Balanced Media Reporting Highlights Balanced Infertility Treatment Approach By Sonja Kristiansen, MD on November 18, 2009

It's hard enough for infertility patients to find well-founded facts on the Internet, but confusion can really swirl when the marketing of books or products by physicians becomes involved.

This piece by Tennessee Valley's NBC affiliate, WRCBtv, does the right thing with a strong attempt at clearing the air over one fertility expert's book.

I wouldn't go so far as to refer to Dr. Sami David's book as "controversial" (as the title of the WRCB piece implies) but his stance -- that possibly "as high as 50 percent" of IVF procedures are unnecessary -- can be quite misleading taken out of context.

The WRCB team accordingly interviewed another local IVF specialist who introduces the idea of "a balanced approach" to fertility treatment.

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Dr. Sonja Kristiansen

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Led by board-certified Reproductive Endocrinologist Dr. Sonja Kristiansen, Houston Fertility Center. As a proudly independent practice, we offer transparent pricing: $9,400 for INVOcell with PGT and $13,000 for IVF with PGT.

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